TATA TEA

Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering an eclectic range of flavors and tastes in its portfolio of tea products.

Tata Global Beverages focuses on branded natural beverages — tea, coffee and water. With a long history and experience in the beverages market, and a heritage of innovation and development, the Company has evolved from a predominantly domestic Indian tea farming entity to a marketing and brand-focused global organization.

Tata Global Beverages is the 2nd largest player in branded tea in the world. Our ambition is to expand our global footprint by entering new markets and fresh channels with our brands. We have a strong portfolio of brands, including Tata Tea, Tetley, Jemča, Vitax, Eight O’Clock Coffee, Himalayan, Grand Coffee and Joekels. Around 300 million servings of our products are consumed everyday, bringing many magical beverage moments to consumers across the world.

Over 60% of our consolidated revenue originates from markets outside India and more than 90% of our turnover is from branded products. The business has diversified and expanded significantly over the last decade, with the Company now employing 3,000 plus people, and having a significant brand presence in 40 countries worldwide.

Tata Global Beverages has grown through innovation, strategic alliances and acquisitions, and organic growth.

Sustainability is at the heart of our plans for long-term success. We are an active member of Ethical Tea Partnership (ETP). The ETP is working with Rainforest Alliance to help estates achieve Rainforest Alliance certification, and this will facilitate the launch of Tetley products carrying the Rainforest Alliance Certified™ seal. In India, Tata Global Beverages is one of the founding members of Trustea — a multi-stakeholder initiative led by the Tea Board of India to sustainably transform the tea industry in India.